Marketing Executive (B2B) £28,000 – £32,000 + Benefits Full Time Macclesfield, Cheshire (Hybrid) Own Car & Transport Required If you're a couple of years in to your B2B marketing career and want the opportunity to further develop with a wide ranging role, working closely with and learning from a very experienced Marketing Director, this is a great opportunity. Longer-term, and for the right person, this role could well develop further with potential management responsibilities and progression prospects in the future. The Job... You’ll be reporting to and working closely with their highly experienced Marketing Director. You'll be working on online and offline marketing activities. Using targeted marketing campaigns and customer communications designed to drive market awareness and uptake of their portfolio of products, you'll be supporting customer acquisition and helping to grow revenues from their existing customers. It’s a full-time role and you'll enjoy hybrid working, with 4 days onsite in the office, working collaboratively with supportive and friendly colleagues, and 1 day a week working from home. You'll be responsible for: - Supporting the delivery of their marketing plan including campaigns, product marketing, digital marketing, social media, and communications activities, to schedule and budget. - Creating content for websites, eshots, campaign emails, product promotions, customer newsletters etc, ensuring information is accurate and current, on brand, and in line with the interests and focus of the relevant target audience(s). - Managing the organisation's social media channels, primarily LinkedIn, to grow their social media profile with their target audiences. You'll also work closely with the sales teams to develop the editorial calendar for your social posts. - Working closely with the sales team to build solid relationships, ensuring marketing is supporting their needs and those of their customers and prospects. - Supporting their presence at industry and customer events. - Maintaining the product information/image assets in their PIM (product information management system) and across all ecommerce channels. - Ensuring brand consistency and adherence to brand guidelines in all marketing activities. - Preparing monthly performance statistics to demonstrate return on investment across all key marketing initiatives and channels. - Supporting other marketing and sales projects as they arise. About You... As the Marketing Executive, you'll be getting stuck into a wide variety of online and offline B2B marketing campaigns as well as creating supporting sales literature for the sales team and for use at events and trade shows. Here's some of the key experience you'll need to demonstrate: - At least 2 years experience in a busy B2B marketing team. - Experience of implementing marketing, customer communication, lead generation and social media campaigns in a busy B2B environment. - Excellent copywriting and proof-reading skills; attention to detail and accuracy of work is essential. - Experience of working with CRM/marketing systems. - Ability to analyse and summarise data and statistics including social and web analytics. - An understanding of SEO, PPC and Paid Social Media Marketing is highly desirable. The Company... This is a market-leader in manufacturing and supplying temporary protection materials and sustainable site signage for major construction companies and housebuilders. They're a very eco-friendly business too, which offers some great marketing opportunities. You'll be working alongside a very experienced Marketing Director and there is potential for this role to grow into a management position in the future, for the right person. In addition to an attractive salary of £28k - £32k DOE, some additional benefits include; - Working hours of 8-5, Monday-Friday, for a great work/life balance. - 26 days holiday plus bank holidays (within this, your birthday off and an extended Christmas break). - Free on-site car parking. - Pension scheme. - Private medical insurance. - Death in service cover (4x salary) - Income protections (75% of salary less state benefits). - Quarterly staff nights out and Xmas party. Apply Now! We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV by today.
